About Us
About groovii: Premium Hip-Hop & Street Dancewear
Welcome to groovii;where raw movement meets premium street style. Based in the Netherlands and shipping across the EU, we are a dedicated urban dancewear fashion brand. We are passionate about creating high-quality, high-performance apparel that empowers professional dancers, students, and adult creators to express their authentic style both on and off the stage.
Our Story: Reimagining Street Dance Clothing
groovii was born out of a deep love for hip-hop culture and a desperate need for authentic street dance practice wear that actually performs. Too often, urban dancers have to choose between rigid, heavy streetwear or athletic activewear that lacks style.
We threw out that blueprint. We believe that your dance clothing should flow seamlessly with your choreography. Every garment we create is beautifully crafted, perfectly oversized or fitted where it counts, and engineered to survive hours of intense studio cyphers, battles, and stage rehearsals.
Our Mission: Elevated Urban Dance Apparel
We are dedicated to designing innovative dancewear that fuses underground fashion with elite athletic functionality. From breathable oversized hoodies and durable cargo track pants to supportive crop tops and flexible street dance gear, groovii supports your movement while keeping you at the forefront of European street fashion.
Core Values of the groovii Community
- Community: We celebrate the diverse urban dance scene, backing dancers of all styles, everywhere.
- Authentic Style: Our designs are modern, edgy, and heavily inspired by current global street culture, made to command presence in the studio or under the stage lights.
- Quality: We utilize premium, breathable, and abrasion-resistant materials that effortlessly handle the friction and floorwork demands of street dance.
Thank you for being part of the groovii movement. Ready to elevate your training look?
Explore Our Street Dancewear Collection Now at groovii.eu